Mastering Your TikTok Shop: A Comprehensive Guide to Navigating the Seller Center

Homepage - All You Need to Check

Your Seller Center homepage is the command center for monitoring crucial aspects of your TikTok Shop. It's a one-stop-shop for daily insights and action items.

Let's Start Your Business

Before you embark on your selling journey, this section outlines vital tasks that should be completed to set the stage for success.

Action Needed

This area highlights order and product-related actions requiring your attention.

Pending Orders

Discover the number of unhandled paid orders placed by customers.

Pending Returns

Keep track of return or refund requests that need your attention.

Out of Stock SKUs

Stay informed about products currently out of stock.

Quality Check Failed Products

Monitor the number of products that failed TikTok Shop's quality check.

Data Proposal

Understanding your sales funnel performance is key to optimizing your TikTok Shop's success.


Delve into the amount received during the selected time period, encompassing refunded orders.


Explore the number of views your products received across short videos, showcases, shops, and livestreams during the selected time period.

Conversion Rate

Calculate the number of buyers divided by visitors during the chosen time frame.

Store Performance

Evaluate and enhance your TikTok Shop's overall performance with these essential metrics.

Ship-on-time Rate

Gauge the percentage of orders shipped on time in the last 30 days.

Seller Cancellation Rate

Track the percentage of orders canceled by the seller in the last 30 days.

Return Rate

Monitor the percentage of returned orders in the last 30 days.

Navigating the TikTok Seller Center empowers you to make informed decisions, optimize your store's performance, and build a thriving presence on one of the most dynamic e-commerce platforms. As you embark on this journey, keep these key metrics in mind to propel your TikTok Shop to new heights. For more info, check out this official guide from Tiktok! Happy selling!

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