Dermorepubliq is a local skincare brand in the Philippines, has carved a niche for itself with its vitamin-enriched custom formulations, offering effective skincare solutions to its customers.
The brand offers a diverse range of skincare products, including serums, toners, and face washes, all crafted to deliver exceptional results for its clientele.
We rebuilt Dermorepubliq's TikTok strategy from the ground up. We ran product-centric and User-Generated Content (UGC) video conversion campaigns to drive sales and engagement. We also worked closely with the brand to kickstart their live selling initiative on TikTok as well.
Dermorepubliq needed to scale its relatability on TikTok while maintaining a competitive Return on Ad Spend (ROAS) against larger, established competitors in the skincare industry.
We rebuilt Dermorepubliq's TikTok strategy from the ground up. We aggressively ran conversion campaigns targeting both new and returning audiences. Our ads featured product-centric and User-Generated Content (UGC) videos that were native to TikTok and aligned with current trends to drive sales and engagement.
Additionally, we helped kickstart their live selling initiative on the platform. This combination of boosted ads and live selling helped Dermorepubliq stand out and become the #1 skincare brand during the 9.9, 10.10, and 11.11 major sale events on TikTok.
This innovative approach and the combined efforts of Dermorepubliq and Huskee Digital not only boosted sales and engagement, but also earned the brand the prestigious Best Local Hero Campaign award at the TikTok Ad Awards 2024.
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