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Aztrid
Aztrid PH is a proudly Filipino brand known for its stylish collection of women’s bags and shoes, including heels, sandals, and modern everyday bags.
YEAR
2025
INDUSTRY
Fashion
WEBSITE
aztrid.com.ph
SCOPE OF PROJECT
Digital Strategy
Content Marketing
Performance Marketing
Data Analytics & Insighting
Affiliate Marketing
ABOUT THE PROJECT

Aztrid PH is a proudly Filipino brand known for its stylish collection of women’s bags and shoes, including heels, sandals, and modern everyday bags.

7
x
Average Meta ROAS
13
x
Tiktok ROAS
168
%
Tiktok GMV Growth in May 2025

ABOUT THE PROJECT

Aztrid PH is a proudly Filipino brand known for its stylish collection of women’s bags and shoes, including heels, sandals, and modern everyday bags. With a focus on comfort, quality, and clean design, Aztrid resonates with women who seek both style and function in their everyday wear.

Huskee Digital manages Aztrid’s presence across TikTok, Shopee, and Shopify—ensuring a unified strategy across platforms. Our role is to scale the brand’s digital growth, strengthen its identity, and drive consistent conversions across key e-commerce touchpoints.

The Challenge

Aztrid PH had already established a strong product lineup but needed strategic support to scale their online sales. The brand was looking for a partner that could drive consistent growth across TikTok, Lazada, Shopee, and Shopify. Their key challenge was turning a well-loved local product into a high-performing e-commerce brand through optimized digital strategy and execution.

Our Approach

To drive Aztrid’s growth across platforms, Huskee Digital implemented a full-funnel media strategy tailored to each channel. On Meta, we focused on conversion-led campaigns designed to guide users through the funnel—from awareness to purchase. By refining our targeting approach and aligning with platform best practices, we were able to reach high-potential audiences while optimizing spend. This shift allowed us to drive more meaningful results and continuously improve campaign efficiency.

On TikTok, we ran Tiktok Shop campaigns that amplified key content pieces to boost visibility and drive results. By staying agile and tapping into relevant platform trends, we were able to support ongoing sales efforts while maintaining alignment with the brand’s voice and audience preferences.

This year, Huskee Digital also led Aztrid's TikTok Live Selling efforts. We strengthened Aztrid’s live selling ecosystem by sourcing and training brand-fit hosts from our in-house talent network—ensuring a consistent and engaging presence during live sessions.

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