Nasalite PH is a Filipino wellness brand offering drug-free, non-invasive solutions designed to improve breathing and sleep quality.
Nasalite PH is a Filipino wellness brand offering drug-free, non-invasive solutions designed to improve breathing and sleep quality. With products like nasal strips, mouth tape, and zero-pressure eye masks, Nasalite PH empowers people to address issues like nasal congestion, snoring, and poor sleep—without relying on medication. Their mission goes beyond quick fixes: Nasalite PH champions a movement toward better breathing, deeper rest, and everyday well-being.
In 2025, Huskee Digital came on board to manage Nasalite PH’s marketing efforts across Tiktok, Shopee, Lazada, Meta, and Shopify, aiming to scale both awareness and sales through a performance-led, multi-platform strategy.
As Nasalite PH's customer base rapidly grew, the brand faced the challenge of keeping up with demand while maintaining the quality and consistency of their operations. With a lean internal team, they needed strategic partners who could take charge of marketing execution across platforms. This would allow the Nasalite PH team to stay focused on what they do best—developing innovative wellness products—while ensuring that growth momentum was sustained and scalable.
To drive growth and streamline execution, Huskee Digital activated a multi-platform strategy anchored on performance and content.
On TikTok, we ran conversion-focused campaigns using Nasalite PH’s growing library of native videos to turn awareness into sales. To maximize efficiency and returns, we leveraged TikTok's GMV Max feature to phase out low-performing audiences and reduce creative fatigue through regular ad rotation as part of the platform tool’s feature.
Since the Nasalite PH team was already producing a strong stream of content, we focused on complementing their efforts by helping produce platform-native creatives through our in-house talents—ensuring a steady flow of scroll-stopping assets that aligned with their brand tone and performance goals.
On Meta, we repurposed these videos into high-performing ad creatives, launching website conversion campaigns that not only boosted engagement but also drove traffic directly to Nasalite PH’s Shopify store.
In tandem, we activated in-platform ad strategies for both Shopee and Lazada—utilizing automated campaigns to reduce manual bidding and align with platform best practices for visibility and efficiency in competitive placements.
We also initiated Google Ads testing through Performance Max and Search campaigns to evaluate opportunities in high-intent search traffic. While still in its early stages, this channel showed promising engagement through above-average click-through rates—reinforcing its potential for future scaling once further optimized.
And lastly, to expand their presence further, Nasalite PH began exploring TikTok Live as a potential revenue channel. To support this, Huskee Digital initiated the brand’s first live selling sessions—laying the groundwork for a future live commerce strategy.
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