ParenTeam, powered by Nestlé and Wyeth, is a digital platform built to support Filipino parents through every stage of the parenting journey—from pregnancy to preschool and beyond.
ParenTeam, powered by Nestlé and Wyeth, is a digital platform built to support Filipino parents through every stage of the parenting journey—from pregnancy to preschool and beyond. Combining over a century of expertise in nutrition science, Nestlé and Wyeth created ParenTeam to offer expert-backed tips, tools, and resources tailored to the needs of today’s modern moms and dads.
Beyond its educational content, ParenTeam also serves as an e-commerce platform offering a curated selection of Nestlé and Wyeth milk products for children.
Huskee Digital began working with ParenTeam in 2024, initially managing both TikTok Live Selling sessions and content creation—producing native, parent-relevant content to strengthen the brand’s online presence. In 2025, the partnership expanded further to include TikTok ad management, completing a full-funnel approach on the platform.
As ParenTeam expanded its presence on TikTok, they needed a more elevated approach to Live Selling—one that reflected the trust and credibility associated with Nestlé and Wyeth. A key challenge was finding brand-fit live selling hosts who could effectively represent ParenTeam’s tone and values while engaging meaningfully with their audience of modern Filipino parents.
For TikTok Live, we sourced and assigned real mom hosts who aligned with ParenTeam’s vision—credible, warm, and relatable. These hosts helped create a more authentic and engaging experience for parents tuning in to the live sessions. We also boosted the lives with paid ads to increase visibility, drive real-time traffic, and maximize conversions during live selling events.
For Content, we also worked with mom creators to produce TikTok-native videos that reflected real-life parenting scenarios. This allowed the content to feel more relatable and community-driven, while subtly integrating ParenTeam products and promoting the platform as a go-to resource for modern parenting.
For Ads, we developed a targeted TikTok Shop strategy that focused on maximizing sales for ParenTeam-specific SKUs. We ensured that campaigns were curated with precision, guiding audiences directly to the products that matter most. Additionally, we strategically boosted live sessions through paid ads, driving real-time traffic and revenue while keeping the brand’s voice consistent and values at the forefront.
.png)
.svg)
