ABOUT THE PROJECT

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STR8 PH is a men's fragrance brand known for its strong scent identity and deep roots in masculine self-expression. With a product lineup that includes Eau de Toilette, deo-sprays, and curated gift sets, STR8 has built a reputation for offering bold, premium fragrances that resonate with the modern man.

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In 2024, our team began managing the brand’s presence on TikTok Shop—the primary platform for our efforts. STR8 targets young to middle-aged men who are looking to elevate their personal style through fragrance, and TikTok provided the perfect stage to connect with this audience in an authentic, engaging way.

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The Challenge

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While STR8 had established itself in offline retail, the brand struggled to gain traction in the digital space. With growing opportunities on TikTok, STR8 turned to Huskee Digital to build a sustainable presence on the platform—one that could drive consistent sales, increase brand visibility, and unlock long-term success through TikTok Shop.

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Our Approach

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To drive STR8’s growth on TikTok Shop, our team at Huskee Digital took a full-funnel, content-led approach focused on authenticity, relevance, and conversion.

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Our team produced 12 TikTok-native videos monthly, carefully balancing product-centric and human-centric creatives to ensure strong engagement. These videos were designed to seamlessly blend into the TikTok feed while clearly showcasing STR8’s product benefits and brand persona.

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We then launched TikTok Shop conversion campaigns using these assets, with consistent optimization toward sales and ROAS. During key sales moments such as Double Digit and Payday campaigns, we made sure to create tailored creatives to match the urgency and buying behavior of consumers during peak sale periods.

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Huskee Digital also led STR8’s TikTok Live Selling efforts—assigning brand-fit hosts from our in-house talent pool and boosting live sessions through paid ads to drive real-time traffic and conversions.

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Aside from paid ads and live selling, we also strengthened STR8’s organic ecosystem through affiliate recruitment, onboarding both male and female TikTok creators whose audience profiles and content styles aligned with the brand’s identity. This allowed STR8 to generate authentic, creator-led content that expanded reach and credibility within its core market.