TikTok's new LIVE Auction format was made for collectibles — cards, toys, sneakers, memorabilia. Let collectors bid in real time and sell them for what they are really worth.
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Fixed prices undersell rare items. When collectors compete in real time, your items sell for what the market says they're worth, not what a price tag guesses. Breaks, singles, slabs, vintage pieces: auctions were built for this.
Go from STARTING BID to SOLD within minutes!
Demo video courtesy of TikTok Shop, used with permission.
Choose which bidding strategy works best for your product
One tap allows buyers to bid the amount on screen. Fastest fingers win. Best for quick, exciting rounds.
Bidders set their max and TikTok auto-bids for them until they're outbid. Set it and forget it. Best for grails and chase items.
Pulled something that isn't listed? We create the auction mid-LIVE. Listings approved in under 2 minutes, live in the same stream, gone when it ends.
Every auction is short by design. Urgency is the strategy.
Only one auction runs at once so every item gets the room's full attention.
Last-second bids extend the clock. The real highest bidder wins.
Winning triggers checkout instantly in the app — no DMs, no invoices.
Winners pay within 15 minutes or the item goes back to inventory for a re-run.
Cash on delivery is off by default. We switch it on only where it makes sense.
From your first auction night to a weekly show collectors keep coming back for — we plan the lineup, run the show, and report the numbers. Going once, going twice, sold.
We plan your auction lineup — which singles, slabs, and chase items to run, starting bids, auction duration, and payment settings. Our strategy is built to protect your margins and keep the room excited.
In 7 days, your first auction is live! Our trained hosts run the show — hyping every pull, calling out leading bidders by name, and chasing the 15-minute payment window so no sale slips away.
Prefer to run auctions in-house? We train your hosts and ops team on the full playbook — from creating temporary auctions mid-stream to numbered fulfillment after the LIVE.
Trading cards, slabs, figures, sneakers, memorabilia — if it's on your TikTok Shop, it can be auctioned. Note that auction products are auction-only unless we toggle them back to regular listings in Seller Center.
Anywhere from 10 seconds to 2 minutes per item and only one auction runs at a time. If someone bids in the final seconds, the timer extends automatically so no one gets sniped.
Checkout is triggered automatically. If the winner's card is bound, payment is instant. If not, they get a 15-minute countdown with reminders in-app and by email. No payment within 15 minutes? The order cancels, the item returns to inventory, and we simply run it again.
First-time bidders agree to the auction terms and add a payment method and shipping address once. After that, bidding is one tap or set-and-forget with a max bid.
Yes! Temporary Auctions let us create listings on the spot, mid-LIVE. They're approved in under 2 minutes, exist only for that session, and don't clutter your shop afterward.
COD is off by default. We toggle it on for lower-priced items to widen the bidder pool, and keep it off for high-value pieces to reduce non-payment risk.
Free guides on exactly how TikTok LIVE Auctions work in the Philippines — the rules, the strategy, and the playbook for collectibles.
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