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Turn Your Collectibles into Bidding Wars

TikTok's new LIVE Auction format was made for collectibles — cards, figures, sneakers, memorabilia. Let collectors bid in real time and let the market decide what your rare finds are really worth.

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Why Auction Collectibles on LIVE?

Fixed prices undersell rare items. When collectors compete in real time — countdown ticking, bids climbing — your chase items sell for what the market says they're worth, not what a price tag guesses. Breaks, singles, slabs, vintage pieces: auctions were built for this.

See It in Action

Go from STARTING BID to SOLD within minutes!

How Bidding Works

Two ways for collectors to bid — plus on-the-spot listings for surprise pulls.

Fixed Price Bid

One tap bids the amount on screen — the platform sets the increments. Fastest fingers win. Best for quick, hype rounds.

Custom Bid

Bidders set their max and TikTok auto-bids for them until they're outbid. Set it and forget it — best for grails and chase items.

Temporary Auctions

Pulled something that isn't listed? We create the auction mid-LIVE — approved in under 2 minutes, live in the same stream, gone when it ends.

The Ground Rules

10s–2min rounds

Every auction is short by design — urgency is the point.

One at a time

Only one auction runs at once, so every item gets the room's full attention.

Anti-snipe timer

Last-second bids extend the clock. The real highest bidder wins.

Auto-checkout

Winning triggers checkout instantly in the app — no DMs, no invoices.

15-minute payment

Winners pay within 15 minutes or the item goes back to inventory for a re-run.

COD control

Cash on delivery is off by default — we switch it on only where it makes sense.

Our Live Auction Selling Process

From your first auction night to a weekly show collectors keep coming back for — we plan the lineup, run the show, and report the numbers. Going once, going twice, sold.

01

Auction Strategy and Setup

We plan your auction lineup — which singles, slabs, and chase items to run, starting bids, auction duration, and payment settings — built to protect your margins and keep the room hyped.

02

3, 2, 1...Sold!

In 7 days, your first auction is live! Our trained hosts run the show — hyping every pull, calling out leading bidders by name, and chasing the 15-minute payment window so no sale slips away.

03

Train Your Team

Prefer to run auctions in-house? We train your hosts and ops team on the full playbook — from creating temporary auctions mid-stream to numbered fulfillment after the LIVE.

Frequently Asked Questions

What kinds of collectibles can we auction?

Trading cards, slabs, figures, sneakers, memorabilia — if it's on your TikTok Shop, it can be auctioned. Note that auction products are auction-only unless we toggle them back to regular listings in Seller Center.

How long does each auction run?

Anywhere from 10 seconds to 2 minutes per item, and only one auction runs at a time. If someone bids in the final seconds, the timer extends automatically so no one gets sniped.

What happens when someone wins?

Checkout is triggered automatically. If the winner's card is bound, payment is instant. If not, they get a 15-minute countdown with reminders in-app and by email. No payment within 15 minutes? The order cancels, the item returns to inventory, and we simply run it again.

Do viewers need anything before they can bid?

First-time bidders agree to the auction terms and add a payment method and shipping address once. After that, bidding is one tap — or set-and-forget with a max bid.

Can we auction items that aren't listed yet?

Yes! Temporary Auctions let us create listings on the spot, mid-LIVE. They're approved in under 2 minutes, exist only for that session, and don't clutter your shop afterward.

Is Cash on Delivery available for auctions?

COD is off by default. We toggle it on for lower-priced items to widen the bidder pool, and keep it off for high-value pieces to reduce non-payment risk.

Learn the Auction Game

Free guides on exactly how TikTok LIVE Auctions work in the Philippines — the rules, the strategy, and the playbook for collectibles.